Jim Ierley is a Web Developer who enjoys helping people discover ways to improve their work with the Web.
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Jim Ierley's links and thoughts about work and the Web
James Watters cites this video of Robert Cialdini to make the point that,
Being out of step with a group causes us literal physical pain on a small scale. The bigger the social burden in explaining our creative ideas, the less likely we are to pursue them. What’s that mr MBA? You didn’t have that as a project cost on your spread-sheet? Exactly.