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This guy loves soda

John Nese loves soda pop. I mean, he REALLY loves soda pop. He’s dedicated his life to the bubbly beverages. Nese owns Galco’s Soda Pop Stop in Los Angeles. He sells more than 500 varieties of soda pop.

This guy knows who he is. That's why he turned down a low price to carry Pepsi. Watch the video and you'll find a smile and some inspiration. (ht: Seth Godin)

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