Why New Ideas can be Painful to Pursue
via siliconangle.net
James Watters cites this video of Robert Cialdini to make the point that,
Being out of step with a group causes us literal physical pain on a small scale. The bigger the social burden in explaining our creative ideas, the less likely we are to pursue them. What’s that mr MBA? You didn’t have that as a project cost on your spread-sheet? Exactly.
